The figures suggest a changing relationship with work: less focused on climbing the ladder and more concerned with continuity, balance and security.
Most people have a preferred supermarket, but few buy from it exclusively. Only 42% of Italians say they have a main supermarket chain for their shopping.
Some ideas change slowly, almost without us noticing. One of them concerns marriage.
Brand awareness matters in the energy market. But it does not always tell the whole story.
A broad shift is reshaping the way Italians consume. It can be summed up in a simple statement: "We should only buy what is strictly necessary." Eighty percent of Italians agree with this idea.