About us
A profession that stands the test of time
Centro Statistica Aziendale was founded with the aim of gaining insights into Italian society by systematically listening to people.
Over time, we have developed a distinctive methodology based on rigour, consistency and focus on quality. Throughout the years, we have continuously updated our tools in response to technological and cultural evolution.
We are not a data processing centre. We are an institute that interprets social and market phenomena within their cultural context.
Business areas
A shared approach
We operate in two main areas:
Market research and analysis for businesses, and social studies and surveys for the public sector.
Although these are different contexts, they are united by the same interpretive approach.
For us, segmentation is not just a statistical breakdown. It is a tool for interpreting society, the market and the motivations behind decision-making
We identify groups of people who share similar views, motivations and behaviours.
This approach enables us to gain an understanding of the logic behind decision-making, rather than providing a static snapshot.
Private sector
- analysis to refine the marketing mix;
- brand positioning and image studies;
- customer experience and satisfaction;
- consumer segmentation.
Public Administration
- evaluating policies and services;
- measuring citizen satisfaction;
- understanding emerging needs;
- monitoring social phenomena over time;
In both areas, we do not limit ourselves to measuring what happens.
We also seek to understand the motivations behind behaviours and choices.