We consume more.
But we’d like to consume less.

Eighty percent of Italians believe that we should only buy what we need. Yet consumption continues to rise.This isn’t a contradiction; it’s a new approach to consumption.

Eighty percent of Italians believe that we should only buy what we need. Yet consumption continues to rise.

This isn’t a contradiction; it’s a new approach to consumption.

Energy: experience matters more than brand awareness

Brand awareness matters in the energy market.

But it does not always tell the whole story.

Love remains.
Faith in "forever" is fading.

Some ideas change slowly, almost without us noticing. One of them concerns marriage. In 1999, 78% of Italians agreed with the statement: "A marriage lasts forever."

By 2025, that figure had fallen to 60%. Even more significant is the decline among those expressing the strongest level of agreement, from 46% to 22%. This does not indicate a decline in the importance people attach to emotional bonds. Rather, it reflects a growing uncertainty about their durability.

Understanding how society is changing.
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About Us

Numbers tell people

Since 1935, CSA (Centro Statistica Aziendale) has helped organisations understand Italian society through data, behaviours and change.

We observe how people live, consume and make choices, identifying the cultural shifts and motivations that shape decisions.

Because the value of data lies not in the accumulation of information, but in the insight it generates.

Rigor

We provide clear, well-founded and action-oriented analyses.

Continuity

We work alongside companies and institutions facing important decisions.

Commitment to quality

We study behaviours, choices and transformations, identifying the motivations behind them.

Impact

Knowledge has value when it helps us to better understand society and its people.

Data measures.
Interpretation gives direction.

Services

Tailored research with an interpretive approach.

Each research project is designed to address a specific problem. Our work offers more than just measurement.We don’t just deliver data. We provide insights to inform decision-making.